Improve Dialogue. Account For Your Programs.
Government agencies at every level are required to communicate the mission of their organization and the progress of major programs. Many agencies have outreach programs designed to influence behavior or inform key audiences of a particular benefit. Our tool analyzes mass media to help government clients understand constituents better without invasive research requiring months of special approvals. Knowing how your agency is perceived will allow you to better address the concerns of the public.
Contractors are often hired to conduct PR campaigns on behalf of an agency. Using taxpayer money to communicate can be controversial and the public rightly wants to know that money was not wasted. We help you monitor programs and hold contractors accountable like never before. Contact us to learn more about how you can better understand the narrative about your agency and measure the effectiveness of your messaging.