Communicate Better. Demonstrate Your Success.

Firms conducting awareness and outreach campaigns that don’t have measurable behaviors like point of sale require tools that can help them clearly understand their audience, develop messaging and measure the results of their efforts. Relying on keywords, shares and search strings just doesn’t go far enough.  Exovera Narratives™ shows you how narratives trend over time and allows you to see how different demographic segments view the same narrative.  After all, a duck hunting nature enthusiast in Missouri has a very different perspective from a fisherman in San Francisco.  We can also identify emerging trends. That means that you’ll almost never get an email from a client asking why you didn’t anticipate changes in coverage.  Isn’t it time for a tool that can show you how the narrative on a given issue plays out by location and demographic?

Measuring the effectiveness of outreach campaigns is inherently difficult. Every client really wants to know just a few simple things. Did we “move the needle?”  “How can we improve the next campaign?” “How much of the success is due to our efforts?” “What was our ROI?” Contact us to find out how you can distinguish your firm from the competition with a media analytics tool that was designed by public outreach experts for public outreach experts.

 
 

Improve Dialogue. Account For Your Programs.

Government agencies at every level are required to communicate the mission of their organization and the progress of major programs.  Many agencies have outreach programs designed to influence behavior or inform key audiences of a particular benefit.  Our tool analyzes mass media to help government clients understand constituents better without invasive research requiring months of special approvals. Knowing how your agency is perceived will allow you to better address the concerns of the public.

Contractors are often hired to conduct PR campaigns on behalf of an agency. Using taxpayer money to communicate can be controversial and the public rightly wants to know that money was not wasted.  We help you monitor programs and hold contractors accountable like never before. Contact us to learn more about how you can better understand the narrative about your agency and measure the effectiveness of your messaging.

 
 

Know The Narrative. Spend Smarter.

Campaigns live or die by how well they message and how well they use limited resources to communicate.  Our tool operates like a data management platform which is something campaign professionals already know very well. We show you the narrative for a given issue in the same way that you buy ads – by segmenting the target audience. How does a 35 year old Hispanic Republican women in Los Angeles view a certain issue? How does that differ from the way a 23 year old white male from rural Kentucky views the same issue?

We can track how your messaging is shaping the narrative over time so that you can better understand how to more effectively conduct media buys, anticipate the next story, and remain proactive throughout the campaign. And while we don't necessarily replace focus groups and polling research, we can provide a “sanity check” to make sure that the models used by your analytics experts are working.  We provide an effective research tool that is also economical.  You can log in to our tool every day to see how issues are perceived by key audiences instead of relying on a written report that was compiled before a big scandal broke for or against the candidate. Find out how we can help your campaign today by clicking below.

 
 

Understand, Anticipate And Assess With Precision.

The Commander’s intent is clear. There will be a steady drumbeat of information designed to support each objective. However, dozens of socio-cultural, political and economic factors will drastically change what the “ground truth” is and you will have to quickly develop messaging for dissemination.  Understand and plan more effectively by “seeing” the narrative and being able to anticipate and respond to emerging media trends.

Overlay your Measures of Performance against how the narrative has changed over time and start briefing meaningful Measures of Effectiveness. In time you will see “tells” from the adversary as they conduct disinformation efforts. Beyond just anticipating issues, advanced predictive analytics can help you forecast the likelihood of key events.  Our tools are language agnostic so you can develop accurate situational awareness from wherever you operate around the world.  Today, government agencies, embassies and commercial clients rely on our media analysis and predictive analytics tools for mission-critical insights. Find out how we can support you by clicking below.